about: djenerations

Djenerations is founded by graphic en logo designer Janice van Gastel, also known as Djenneke. Djenerations strives for simple, aesthetic, well-constructed designs to give businesses an identity that fits well with the visions and goals of the company.

For as long as I can remember, I have always drawn and painted. In highschool I often used to bring my teachers to madness by doodling all over my homework, notebooks, papers and even my tests.

It still happens sometimes that I stumble upon these old drawings, doodles and designs, when going through my old notebooks. I can’t help but noticing that even as a child I had a feeling for symbols, colours, patterns and details. Growing up and learning about new creative possibilities through digital media, my early passion got to a new stage: graphic design.

about: Corporate Identity

First impressions count. It is therefore essential that your corporate identity is presented in a clear, correct and consistent way on every single item used for external communication.

Organisations should be conscious about their corporate identity and treat it with care. Changes in corporate identity, or inconsistent use of communication materials result in a constantly changing appearance, which doesn’t strengthen the organisation’s originally intended image.

A corporate identity indicates what an organization stands for. All elements within the organisation’s identity should affirm and strengthen the desired corporate image for it to add value to the visions and goals of the organization.

Corporate identities evolve over time, and new pieces of communication will be used and added to the existing forms, following certaing guidelines of style. The guidelines are what we call "corporate identity" and should make your business unique, highlight your strengths and convey a clear and convincing message.